Shopify is the most popular platform for Australian online stores because it is reliable, secure and easy to run. But quotes for a Shopify build vary widely. This guide explains what drives the cost, what to include in your budget, and how to avoid paying for features you do not need.
Theme setup, customised theme or custom build
A theme setup uses an existing Shopify theme with your branding, products and pages. It is the fastest and cheapest route and suits new stores testing demand. A customised theme adds unique sections, better product pages and brand-specific design.
A fully custom build makes sense when your product range, brand or conversion goals need layouts no theme supports. It costs more, but should be built so your team can still edit content without a developer.
The costs that sit outside the build quote
Budget for the Shopify plan, a premium theme licence if used, paid apps for reviews, subscriptions or bundles, and payment processing fees. Monthly app costs add up quickly, so ask the developer which apps are truly necessary.
Product photography, copywriting and product data entry are often the slowest part of a launch. Confirm who is responsible for each before the project starts.
Australian setup details to get right
Configure GST-inclusive pricing, shipping zones for metro and regional areas, carrier integrations such as Australia Post or Sendle, and payment options like Afterpay alongside cards. Have your accountant confirm tax settings rather than relying on defaults.
If you plan to sell to New Zealand or further abroad, set up markets, currencies and duties early so you do not need to rebuild later.
How to compare Shopify quotes
Ask every developer to price the same scope: number of templates, custom sections, apps, integrations, product import, redirects from any old site, speed targets and testing devices. Ask to see live Shopify stores they built.
Remote teams can offer strong Shopify skills at a lower cost base. KritSite builds start from ₹40,000 (about $500 USD) for simpler stores, with custom work priced to scope.
- Start with a theme setup if you are still testing demand.
- Budget for apps, theme licences and payment fees, not just the build.
- Set up GST, shipping zones, carriers and Afterpay correctly before launch.
- Compare quotes on the same scope and real store examples.
- Plan for New Zealand or international selling early.