The questions we get on almost every first call, answered in plain language and without a sales pitch. Each answer starts with the short version, then explains the reasoning, including where hiring an agency is the wrong move.
Choose a digital marketing agency by matching three things: proof of results in a category close to yours, a named team that will actually do the work, and a written scope with clear pricing and reporting. Ask for two case studies with real numbers, meet the people on the account, and start with a small paid engagement before signing a long retainer.
Read the full answer →A digital marketing agency plans and runs the work that brings a business customers online: website design and development, brand identity, search visibility and SEO, paid advertising on Google and Meta, content and video production, social media, email flows, and the analytics that show what is working. Most agencies specialise in a few of these rather than all.
Read the full answer →Agency pricing follows three models: fixed-price projects, monthly retainers, and a percentage of ad spend. At KritSite, website projects start at ₹40,000, branding at ₹30,000, content from ₹30,000 per month, performance marketing from ₹40,000 per month, and ongoing care plans from ₹5,999 per month. Ad budget is paid to the platforms separately and is never marked up.
Read the full answer →Branding in India can cost from under ₹10,000 for a basic logo to ₹3,00,000 or more for strategy, identity, packaging and a complete design system. KritSite brand identity engagements start at ₹30,000; the final quote depends on research, naming, messaging, packaging and launch assets.
Read the full answer →Ask who will do the work day to day, which two case studies most resemble your situation and what the numbers were, what the first ninety days look like week by week, how success is measured and reported, what you own when the contract ends, and what they need from you. Vague answers to any of these predict a vague engagement.
Read the full answer →The clearest red flags are guaranteed rankings or guaranteed revenue, no case study numbers, refusing to name who does the work, long lock-in contracts with no exit, keeping ad accounts and code in the agency's name, reporting only impressions and reach, and quoting a price before understanding your goal.
Read the full answer →Hire a freelancer for one clearly defined skill and a small budget. Hire an agency when the work spans design, build, content and media and you need it coordinated without managing it yourself. Build in-house once monthly spend is large and consistent enough that a full-time salary is cheaper than a retainer, and keep an agency for specialist work.
Read the full answer →An agency is worth it when the value of one new customer is high enough that a few extra customers per month cover the fee, and when you have no one internally who can run the work. Calculate your average customer value, multiply by your close rate, and see how many additional enquiries per month it takes to pay for the engagement. If that number looks small, the case is strong.
Read the full answer →Paid advertising produces readable data in two to four weeks and stable performance in six to eight. A website or landing page rebuild shows conversion change within days of launch. SEO and generative engine visibility usually move in three to six months and compound after that. Any agency promising SEO results in thirty days is describing luck, not a method.
Read the full answer →Judge a proposal on five things: whether it restates your goal in your words, whether the scope is specific enough to argue about, whether the timeline names dependencies, whether the price breaks down by deliverable, and whether reporting and exit terms are written down. Comparing proposals on total price alone is how brands end up buying the least amount of work.
Read the full answer →Category experience helps most where rules and buying behaviour are unusual - healthcare, finance, real estate, education - because it shortens research and avoids compliance mistakes. For most other businesses, adjacent experience with a similar buying journey and price point matters more than an exact industry match, and can bring ideas your direct competitors are not using.
Read the full answer →To start well, an agency needs one business goal with a number, access to your website, analytics and ad accounts, your brand files and product information, one decision-maker for approvals, and a weekly slot for review. Missing access and slow approvals are the two things that delay almost every project.
Read the full answer →Yes, and it is common. What makes it work is overlapping working hours, one clear communication channel, a written scope with named deliverables, invoicing in your currency, and asset ownership in your accounts. KritSite works remote-first from India with clients in the United States, United Kingdom, UAE, Canada, Australia, Singapore and Europe.
Read the full answer →A professional business website in India typically costs ₹40,000 to ₹3,00,000+ when built by an agency, depending on page count, custom design, ecommerce features and integrations. At KritSite, website projects start at ₹40,000 (about $500), and ongoing care plans start at ₹5,999 per month. Template builders cost less up front but rarely include strategy, copy or conversion design.
Read the full answer →Shopify is usually better for brands that want to launch fast, scale without managing servers and rely on a large app ecosystem. WooCommerce is better for brands that need full control of hosting, deep content-led SEO on WordPress, or lower platform fees. KritSite builds on both and recommends based on catalogue size, team skills and growth plans.
Read the full answer →A custom business website usually takes 3 to 8 weeks: about one week for strategy and content, two to three weeks for design, two to three weeks for development, and one week for testing and launch. Ecommerce builds and large sites take longer. The biggest cause of delay is late content and slow feedback, not development.
Read the full answer →The best agency for a premium D2C website is one that has shipped conversion-focused storefronts for brands in your price bracket, keeps design and development in-house, and can show revenue or conversion results rather than only visuals. KritSite builds premium D2C websites for brands in India and abroad, combining custom design, Shopify and ecommerce development, and performance marketing under one roof.
Read the full answer →There is no single best website design company - the best one for you has shipped sites like the one you want, fits your budget, and proves results with numbers instead of awards. Judge candidates on live examples, the speed and mobile quality of their own site, a written scope, and client references. KritSite designs and builds custom websites starting at ₹40,000 for clients in India and overseas.
Read the full answer →A premium D2C website typically costs from ₹40,000 for a focused ecommerce build to several lakhs for custom design, large catalogues and deep integrations. The four price drivers are catalogue size, custom design, integrations such as payments, shipping and ERP, and the conversion work that continues after launch. KritSite quotes a fixed price after a free scope call, so there are no surprises mid-project.
Read the full answer →A website looks premium when typography, spacing and imagery are consistent, motion is purposeful, pages load in under two seconds, and every section answers the buyer's next question. Premium is the absence of friction and clutter, not the addition of effects. KritSite starts every design with content and speed, then layers the visual system on top.
Read the full answer →The best Shopify development agency is one that has launched stores in your category, optimises for conversion rather than only appearance, and stays on after launch to maintain and improve the store. Check their live Shopify work for mobile speed, checkout quality and how product pages sell. KritSite builds and supports Shopify stores for D2C brands, with care plans from ₹5,999 per month.
Read the full answer →Hire a social media marketing agency that reports on business outcomes - enquiries, cost per lead and repeat revenue - rather than follower counts. Look for a team that produces its own creative, has managed budgets close to yours, and can show paid and organic results separately. KritSite runs social and paid campaigns for D2C brands from ₹40,000 per month with creative, media and reporting in one plan.
Read the full answer →Choose an SEO agency that shows its work: a written technical audit, a content plan with named target queries, and reporting built on real search data rather than vanity screenshots. Ask who writes the content, what they will fix on your site, and how long before you see movement - realistically three to six months. KritSite handles technical SEO, content and local search with monthly reporting and no long lock-in.
Read the full answer →Choose a branding agency that starts with strategy - who you serve, what you own in the market, why anyone should care - before it shows you logos. Review full brand systems they have built rather than isolated marks: naming, typography, colour, packaging, tone and guidelines. KritSite builds brand identities from ₹30,000, including strategy, logo suite, colour and type systems, and guidelines you can hand to any designer, printer or ad platform.
Read the full answer →Ecommerce website development covers storefront design, product catalogue, cart and checkout, payment and shipping setup, analytics and email flows, plus the admin your team uses to run orders. A working online store typically starts around ₹1,00,000 and rises with catalogue size, integrations and custom design. KritSite builds Shopify and WooCommerce stores end to end, then keeps improving conversion after launch.
Read the full answer →You need a WordPress development company when your site is mostly content - pages, blog, lead forms - and your team wants to publish without asking a developer each time. Choose Shopify when you are selling products, or a custom build when the product itself needs bespoke logic. KritSite builds WordPress and custom sites, migrates existing installs, and keeps them fast and secure on a care plan from ₹5,999 per month.
Read the full answer →You need a UI UX design agency when your site already gets traffic but visitors do not convert, or when you are building a product with many screens and user flows. For most marketing websites, one team that researches, designs and builds together is faster and cheaper than splitting design from development. KritSite designs interfaces and builds them in-house, so the design that gets signed off is the design that ships.
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