How do you choose a digital marketing agency?

Start with the outcome, not the service list

Most agency websites list the same services. What separates them is the outcome they can prove. Before you compare proposals, write down the single number you want moved in the next ninety days: qualified enquiries per month, cost per acquisition, checkout conversion rate, or booked calls. Then judge every agency on whether their case studies show that same number moving.

At KritSite we ask for that number on the first call, because it decides the scope. A brand that needs enquiries usually needs a rebuilt website and landing pages first. A brand that already converts usually needs media and creative volume. The two engagements look nothing alike, and any agency that quotes before asking is guessing.

A practical shortlisting sequence

This is the sequence we recommend to founders, even when they are evaluating us against other studios.

• -Shortlist three agencies with work in an adjacent category, not necessarily a direct competitor.
• -Ask each for two case studies with a starting number, an ending number and the time it took.
• -Meet the strategist, designer or media buyer who will be on the account, not only the founder or the salesperson.
• -Request a written scope: deliverables, review rounds, timeline, reporting cadence and what happens after launch.
• -Confirm ownership of code, ad accounts, analytics, domains and creative files in writing.
• -Start with one paid sprint or one month of media before committing to a twelve-month retainer.

How KritSite handles this

We work remote-first from India with clients across India, the United States, the United Kingdom, the UAE, Canada, Australia and Europe. Website projects start at ₹40,000, branding at ₹30,000, content from ₹30,000 per month, performance marketing from ₹40,000 per month, and ongoing care plans from ₹5,999 per month. Every engagement starts with a free strategy call, and you keep full ownership of everything we build.