Hire a social media marketing agency that reports on business outcomes - enquiries, cost per lead and repeat revenue - rather than follower counts. Look for a team that produces its own creative, has managed budgets close to yours, and can show paid and organic results separately. KritSite runs social and paid campaigns for D2C brands from ₹40,000 per month with creative, media and reporting in one plan.
What a social media agency should be judged on
Most social media proposals promise reach and engagement. Those are inputs. What you are buying is a pipeline, so judge an agency on the numbers that end up in your bank account.
- -Cost per qualified enquiry, not impressions or follower growth.
- -Original creative produced in-house - statics, reels, UGC-style video.
- -Budgets similar to yours in a category close to yours.
- -Paid and organic performance reported separately, so you can see what actually works.
- -A named strategist, designer and media buyer on your account.
Organic and paid are two different jobs
A page that grows followers slowly will not fill a pipeline this quarter, and a paid campaign without a strong offer wastes money. Decide which problem you have first. If you need enquiries in weeks, paid media leads and organic content supports it. If you are building a brand people search for, content and community carry more weight.
How KritSite works on social
We combine content, creative production and paid media under one monthly plan, so the same team that makes the ads also reads the numbers. Plans start at ₹40,000 per month, ad spend is billed to your own account, and you keep full ownership of accounts, creative and data.
- 01Judge social agencies on cost per enquiry, not followers.
- 02In-house creative is what keeps paid performance from stalling.
- 03Run paid and organic on your own accounts so nothing is held hostage.