Choose a branding agency that starts with strategy - who you serve, what you own in the market, why anyone should care - before it shows you logos. Review full brand systems they have built rather than isolated marks: naming, typography, colour, packaging, tone and guidelines. KritSite builds brand identities from ₹30,000, including strategy, logo suite, colour and type systems, and guidelines you can hand to any designer, printer or ad platform.
Strategy first, visuals second
A logo chosen before the positioning is decided is decoration, not branding. The useful sequence is market and audience, then promise and personality, then the visual system that expresses it. Ask any agency to show you how the visuals came from the strategy; if they cannot, the process is missing.
What you should receive at the end
- -A positioning statement and brand story your team can repeat word for word.
- -A logo suite for light, dark, icon and small-size use.
- -A colour palette and type system with usage rules, including web-safe choices.
- -Packaging, stationery and social templates where relevant.
- -A guideline document plus the editable source files.
How KritSite works on branding
Brand identity projects start at ₹30,000 and run in defined stages: research and positioning, two visual directions, refinement, then the full system and handover. Because we also build the websites and run the ads, the identity is tested in the places it has to work rather than presented on a mockup wall.
- 01Judge a branding agency on systems, not single logos.
- 02Positioning before visuals - ask to see the bridge between them.
- 03Take the source files and guidelines with you; you own them.